We are ready to support you with your marketing challenges
We get it as business owners ourselves, there are too many hats to juggle, never enough hours in the day and working alone can be a bit of a downer sometimes! So for all of these reasons we have you covered! The Accountability Group is here to carve out time in your busy schedule to focus on your marketing activity for your business.
Regardless of the stage of your business we will have solutions and ideas for you. As well you will be in a cohort of likeminded business owners who are all willing and interested in supporting other businesses.
And we can't wait to get started with you!
Meg & Sophie
What can you expect?
The Accountability Group has been created with Entrepreneurs like you in mind. Those seeking to level up their digital and marketing game with accountability!
This means you will stay on track with your marketing activity, keep up to date with all things social media, receive practical skill demonstrations (in the Zooms) as well as a chance to network with your business peers.
Session Overview
- Kick off with 1:1 sessions to set your marketing goals
- Getting your ducks in a row
- Scoping your Campaign brief
- Social media
- EDM campaigns
- Digital level up - Websites, SEO and keywords
- Your marketing success
Format
You will need to allocate 1.5 hours per week for the in-person presentation, discussion and questions. The presentation for each session will be recorded and available for all in the group to review. Your marketing experts have plenty of knowledge to share with you. Great opportunity to learn from other business owners based on their personal experiences as well.
You will be part of a closed Instagram group for the course. Great space to ask questions or seek out the opinions of others on ideas. Very powerful for those working alone in the management of the business. Then once the course is finished you will be integrated into a group with other like-minded business owners who have completed the course. What a fabulous way to find other business buddies!
Hear from those who have been involved in the Accountability Group...
"From the isolation of being a 'one woman show' I have loved having somewhere to be once a fortnight with a group of women how have so much to teach & a new network to be part of."
— Anna Brand - The Woolly Brand
"I have loved being a part of Meg and Sophie's Accountability Group. I was nervous going in, as I wasn't sure how much pressure to be "accountable" I could manage, but it has been such a positive experience. The pace has been easy to manage and the support really comforting. Meg and Sophie provide the perfect combination of theoretical and practical advice and really know their stuff. I feel far more confident about the direction I'm going in with my business and have loved making connections with other small business owners. Genuine friendships (and maybe a collaboration or two!) have been made. I could not recommend Marketing Directive's Accountability Group highly enough. I would even consider doing it a second time!"
— Lizzie Waters - The Dill Tickle
FAQs
Want to make sure our Accountability Group is right for you?
Take a look at our Frequently Asked Questions.
Does it work for both Product & Service-based businesses?
Short answer, yes.
Both Product-based and Service-based businesses are used throughout as examples so you can easily understand and implement the main learnings. PLUS, all assets are created for both approaches to business.
What kind of business is this perfect for?
Entrepreneurs who operate either Product and service-based businesses and are looking for some external support, encouragement and learning when it comes to marketing and their business growth.
Perfect if you're a short-on-time, 1-Women show looking for marketing direction to grow your business.
How long does it take to complete?
Our Accountability Group is a one-hour weekly commitment for 6 weeks. Then a further couple of hours to create and implement what you have learnt along the way, depending on the learnings there may also be optional homework provided. All masterclasses are recorded, for you to review and access if not able to make the session.
Who's previously been involved in the Accountability Group?
A collection of small business owners who all operate their own businesses! Here is an idea of the various businesses: Retail/e-commerce, Agribusiness, Interior Designers, Food brands, Clothing brands, Language Coach, & Educational service.
Am I guaranteed results?
The Accountability Group focuses on sharing, guiding and providing you with marketing learnings. As with all courses you will gain the most out of it the more you put into it. You will learn and be guided through various marketing practices. Although results vary business to business, you will see an impact in your engagement, followers and conversions.
How much support will I receive from the Marketing Directive team?
You'll have daily support via our closed Instagram Group and via email during the Accountability Group from Meg and Sophie Monday-Friday during office hours inside the private FB Group. We know how tough small business life can be and encourage you to use the group for ongoing support and continued growth.
Are you ready to grow your business with like-minded business owners? Join us for the next Accountability intake 1 August 2023.
Ducks in a row
Starting with the basics your goals and objectives in a 1:1 discussion prior to the kick-off. Then we scope your brand, content pillars, and positioning your business.
Planning
Based on your goals and objectives it is time to consider your campaign - what is your marketing campaign? What do you want to achieve?
Practical
We will discuss with you socials, email campaigns and website optimisation. Sharing with our tips and tools to implement into your business.